A report 15.1m folks watched girls’s sport within the first three months of 2022 – with the common viewer tuning in for 54 additional minutes than final yr.
The variety of folks watching three or extra minutes of girls’s sport protection between January and March is almost triple the 5.06m within the first quarter of 2021, with the earlier report 10.2m set in 2019.
The analysis by The Girls’s Sport Belief additionally reveals the common viewing time per individual has nearly doubled from 68 minutes at this stage in 2021 to 122 minutes this yr.
One in three viewers have tuned in on three or extra events in 2022 compared to 17 per cent in the identical interval final yr.
Up to now in 2022, by way of April 15, 17.9m folks have watched girls’s sport, which is up from 6.7m in the identical interval in 2021.
The Girls’s Tremendous League, which is broadcast on Sky Sports activities, was the most-watched competitors, making up 58 per cent of the viewership.
The Girls’s Six Nations (25 per cent), Arnold Clark Cup (24 per cent) and ICC Girls’s Cricket World Cup (13 per cent) – which was additionally on Sky Sports activities – had been the opposite most-watched occasions.
Sixteen per cent of all girls’s sport has been watched on Sky Sports activities this yr, with 10 per cent on Sky Sports activities Cricket and 6 per cent on Sky Sports activities Fundamental Occasion.
‘If girls’s sport is seen, audiences will watch’
Girls’s Sport Belief CEO Tammy Parlour says the most recent figures “validate the dedication that UK broadcasters are making to unprecedented visibility of girls’s sport”.
“These encouraging figures help our long-standing view that if girls’s sport is made seen, then audiences will watch,” mentioned Parlour.
“The rising total numbers for ladies’s sport, aligned to growing behavior, is especially thrilling for making a commercially sustainable providing, notably forward of an enormous yr for ladies’s sport with the likes of the Girls’s Euros, a Rugby World Cup for ladies, and the Girls’s Rugby League World Cup nonetheless to return.
“There has by no means been a greater time for manufacturers to think about investing in girls’s sport for the primary time.”
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